As a result, plastic-focused green bonds emerge, which allow businesses to benefit from the lower cost of capital when issuing corporate debt. Recently, investors have become more interested in aligning their investments with sustainable brands. Most current business models involve shipping large amounts of liquid in single-use plastic bottles, which become waste once the product is used. One of the most common reasons for not reducing plastic waste is that the alternatives are more expensive or that switching costs would be prohibitive. The problem is that more than 76% of all plastic has become waste, and nearly half of the plastic waste we now produce yearly is used only once, often for only a few minutes. Plastic was created due to scientific discovery, industrial R&D, ingenuity, entrepreneurship, and marketing, which convinced consumers to adopt it and conditioned them to discard it!